Clik here to view.
The Path to Engagement Starts with Following the Right People
The web is a big, noisy place. Lots of brands I talk to want to engage the right people with their social media efforts. In my view, that starts with finding the right people and media outlets to...
View ArticleClik here to view.
Rules of Engagement (and what you need to do before)
Earlier this week, I blogged about following the right people. So, let’s say you’ve gone through done searches for cloud computing, storage or something like social media, PR or gaming and spent some...
View ArticleClik here to view.
Connected Content and Why It Matters
I’ve blogged about following the right people, that’s step 1. Then, I discussed a bit about how to engage the people you’re listening to (step 2). Now you’re ready to blog. This process is something I...
View ArticleClik here to view.
Connected Content, Part 2
Last week, I blogged about the Connected Content Model where I explained the importance of linking to discussions outside the confines of your company blog. That’s extremely important, but there’s...
View ArticleClik here to view.
Long-Form Content: Why Blogging Still Matters
Recently, Michael Brito and I were talking about content, and we both agreed in today’s noisy social world, it’s easy to look past blogs and long-form content in general. We also agree it’s a mistake...
View ArticleClik here to view.
The Data Behind the Internet of Things
At the W2O Summit we hosted three speakers who shared a glimpse of what goes behind the Internet of Things, the age were we have machines and every day objects connected to the web. Each gave a...
View ArticleClik here to view.
Rick Kaplan Keynote Filled With Stories and Content Predictions
(left to right) Caroline Pahl, @CarolinePahl, of Kaplan Media Partners; Rick Kaplan, @RickNKaplan, of Kaplan Media Partners; Colleen Hartman, @miss_colleen, of WCG. Photo courtesy of @miss_colleen. I...
View ArticleClik here to view.
HDC Radar highlights: Health Datapalooza ’14 social notables
The 5th annual Health Datapalooza conference might be over, but the Health Data Conversation Radar (HDC Radar) is chock full of social health data analytics and ready for your exploration! Launched in...
View ArticleClik here to view.
A Model That Works: Content as a Service (CaaS)
conten What I love about working for WCG is that we are empowered to build things. If anyone in the company has a good idea that addresses a specific market need, fills a gap or solves a business...
View ArticleSocialize: June 2014
It’s summer and the social media updates are hot, hot, hot! Check out how Instagram’s new filters can add to your summer photography and how Twitter’s new GIF feature is the first step in shifting this...
View ArticleClik here to view.
What Are You Chasing?
Organizational Communications must be rooted in the answer to be effective In one’s zeal to accomplish something or to get moving on a project or program, an important question is often overlooked:...
View ArticleClik here to view.
And the Rich Get Richer: Sprinklr Acquires Branderati
Are we entering a period of massive consolidation in the social listening/collaboration/advocacy space? If we are, Sprinklr seems to be leading the way with their recent acquisitions of Dachis Group,...
View Article2015: The State of Organizational Communications… what’s working, what’s not,...
It’s 2015 and as the saying goes we are one year older and of course, one year wiser. For those of us who strive to ensure organizations work in the most optimal way through greater trust, engagement...
View ArticleCould Your Brand Use a Content Hub?
I recently blogged about the concept of something I call the Content Hub. Check out the previous link if you missed it the first time around. Today, I wanted to spend a few minutes discussing the kinds...
View ArticleClik here to view.
Save the Date for the PreCommerce Summit in London!
The W2O Group PreCommerce Summit London 2015 on Monday 14 September in London’s City Hall will focus on how we live, work and create in the digital world, and the challenges of the generational...
View Article
